01
Understand
Learn the business, audience, services, competitors, and customer questions.
About Motif Design
Design Experience Evolved for AI Search
Motif Design was founded by Mark O’Coin in Toronto in 1999. The practice brings together decades of web design, development, SEO, digital marketing, and client-side problem solving with a current focus on AI SEO, GEO, AEO, and search visibility.
Founder
Mark O’Coin
Mark works directly with businesses to clarify what they offer, strengthen their search presence, improve their websites, and turn technical findings into practical priorities.
Since 1999
More than a design refresh
Motif began with a design-led foundation and grew alongside the web. That history matters because modern search performance depends on more than keywords: the website must communicate clearly, work reliably, earn trust, and make it easy for customers to take action.
Today, Motif combines traditional SEO fundamentals with generative engine optimization, answer-focused content, structured data, local search strategy, and measurement across Google and AI-powered discovery.
How Motif works
Direct senior-level strategy from audit through implementation
02
Prioritize
Separate high-impact visibility gaps from low-value SEO busywork.
03
Build
Improve pages, structure, technical signals, content, and conversion paths.
04
Verify
Test the live website, measure visibility, and continue improving what matters.
Selected experience
Work across established organizations and growing local businesses
Motif Design’s experience includes work involving Hitachi High-Technologies, Heinz Canada, Wrigley Canada, Northwood Mortgage, Explorers Club Canada, the Municipality of Greenstone, King West Village Chiropractic Clinic, D.G. Biddle & Associates, and Toronto-area service businesses.
AI visibility technology
Strategy informed by Sophyx visibility intelligence
Motif uses Sophyx to examine how AI systems understand a brand, identify visibility gaps, organize entity information, and prioritize content and technical improvements.
Explore Sophyx →Talk directly with Motif Design
If your website needs clearer positioning, better SEO, stronger AI visibility, or a thoughtful redesign, start with a conversation about the business problem.