01
Understand
Learn the business, audience, services, competitors, and customer questions.
About Motif Design
Meet Mark O’Coin, Toronto SEO Consultant and Web Designer
Mark founded Motif Design in Toronto in 1999 and works directly with businesses on the practical work behind stronger search visibility: understanding the offer, improving the website, building useful content, and measuring what brings qualified enquiries. Today, his work includes AI SEO, local SEO, technical SEO, and website design.
Founder
Mark O’Coin
You work directly with Mark—from reviewing the business and its search data to prioritizing improvements and checking the live results. The goal is a clear plan tied to real customer questions and business needs.
Since 1999
More than a design refresh
Motif began with a design-led foundation and grew alongside the web. That history matters because modern search performance depends on more than keywords: the website must communicate clearly, work reliably, earn trust, and make it easy for customers to take action.
Today, Motif combines established SEO fundamentals with generative engine optimization, answer-focused content, structured data, local search, and measurement across Google and AI-powered discovery. Explore the GEO and AEO approaches, or see how content strategy supports search visibility.
How Motif works
Direct senior-level strategy from audit through implementation
02
Prioritize
Separate high-impact visibility gaps from low-value SEO busywork.
03
Build
Improve pages, structure, technical signals, content, and conversion paths.
04
Verify
Test the live website, measure visibility, and continue improving what matters.
Selected experience
Work across established organizations and growing local businesses
Motif Design’s experience includes work involving Hitachi High-Technologies, Heinz Canada, Wrigley Canada, Northwood Mortgage, Explorers Club Canada, the Municipality of Greenstone, King West Village Chiropractic Clinic, D.G. Biddle & Associates, and Toronto-area service businesses.
AI visibility technology
Strategy informed by Sophyx visibility intelligence
Motif uses Sophyx to examine how AI systems understand a brand, identify visibility gaps, organize entity information, and prioritize content and technical improvements.
Explore Sophyx →Talk directly with Motif Design
If your website needs clearer positioning, better SEO, stronger AI visibility, or a thoughtful redesign, start with a conversation about the business problem.